Education as a relationship-building tool

Levin, Roger P.
March 2008
Proofs;Mar2008, Vol. 91 Issue 2, p6
Trade Publication
The article offers tips on how to improve the business relationship of sales representatives with dentists. Representatives should adopt an approach in viewing themselves as consultants rather than vendors. They should be willing to be the dentist's partner in providing education, training, problem-solving and a reliable source of information on where the dentistry profession is heading. Levin Group consultants act as a resource to the dentist and the team. They discuss with the dentist the technologies used by other professions.


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