Disney-ABC Owns the Day

Becker, Anne
March 2008
Broadcasting & Cable;3/31/2008, Vol. 138 Issue 13, p11
The article reports on the benefits offered by the daytime soap operas owned by Disney-ABC Television Group in the U.S. It states that the company's ownership of three soap operas, including "The View" provides an opportunity to easily feature advertiser's products in each of the show. In addition, Disney-ABC also plans to expand its Soapnet, which will be airing primetime soap operas and dramas made available to viewers. The company anticipates that the move will help boost its profit.


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