TITLE

Disney-ABC Owns the Day

AUTHOR(S)
Becker, Anne
PUB. DATE
March 2008
SOURCE
Broadcasting & Cable;3/31/2008, Vol. 138 Issue 13, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the benefits offered by the daytime soap operas owned by Disney-ABC Television Group in the U.S. It states that the company's ownership of three soap operas, including "The View" provides an opportunity to easily feature advertiser's products in each of the show. In addition, Disney-ABC also plans to expand its Soapnet, which will be airing primetime soap operas and dramas made available to viewers. The company anticipates that the move will help boost its profit.
ACCESSION #
31549752

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics