TITLE

Interactive

PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses an online advertisement for Volkswagen of America which won `Advertising Age' magazine's best use of interactive technology. Details of the ad, which uses Macromedia's Flash technology to animate Volkswagen's Beetle; Production of the ad by Arnold Communications.
ACCESSION #
3154666

 

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