TITLE

Retail

PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses a television advertisement for Amazon.com, which won `Advertising Age' magazine's award for best ad in the Retail category, 1999. Details of the ad, featuring a Lawrence Welk-style singing group performing a goofy song; Production of the ad by FCB Worldwide.
ACCESSION #
3154651

 

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