TITLE

Senate eyes broad privacy policies

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the possibility that the United States Senate may mandate marketers of all types to provide privacy policies when doing mailings, catalogs, and rebate forms. How the decision stemmed from a Federal Trade Commission (FTC) study of Internet privacy; Comments of various Senators; Advertising and Internet industry representatives' reaction to the FTC's call for legislation.
ACCESSION #
3154620

 

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