TITLE

Rayovac's flashlight line hitches a ride with Harley

AUTHOR(S)
Beardi, Cara
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p89
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces a co-branding partnership between Rayovac Corp. and Harley-Davidson. The design of four flashlights which will be wrapped in leather and feature the motorcycle manufacturer's logo; Details of the cable television advertising campaign, handled by Young & Rubicam, and how it will cater to women who give flashlights as gifts.
ACCESSION #
3154619

 

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