Fresh Priceline spots take flight

Cuneo, Alice Z.
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p70
Trade Publication
Discusses the Internet site Priceline.com and how it is responding to stock price declines and customer complaints. Its expansion of categories, including life insurance and consumer electronics, and a recent Goldman Sachs report that analysts have confidence in Priceline.com's model; Views of Priceline advertising chief executive Michael McCadden, and his past history in marketing; Other problems faced by the site.


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