TITLE

Moves hit high summer hype on online screen

AUTHOR(S)
Carmichael, Matt
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a critique of Internet advertising for motion pictures of summer 2000. Examples of Web sites for `The Perfect Storm,' `Gladiator,' and `Where the Heart Is,' and other films; Advertising agencies who created the sites; What the sites offer.
ACCESSION #
3154604

 

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