TITLE

Portals romance traditional advertisers

AUTHOR(S)
Gilbert, Jennifer; Cuneo, Alice Z.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the effect of financially strapped Internet companies on Internet portals. How portals such as America Online, Yahoo!, and EarthLink are attempting to establish relationships with traditional advertising agencies in order to build ad revenue; Expectation of some online players that traditional and interactive ad agencies will eventually merge; How portals will review their deals with Internet companies.
ACCESSION #
3154601

 

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