TITLE

Dot-com slump crimps marketing

AUTHOR(S)
Riedman, Patricia
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the changing marketing strategies of Internet companies in the wake of a volatile electronic commerce economy. How companies are spending less on television and print ads and more on e-mail promotions, online ads, and partnerships; Example of theglobe.com's shift in ad strategy; How Internet companies have given stock in exchange for advertising.
ACCESSION #
3154600

 

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