McCann's Moehlenkamp takes Microsoft challenge

Cuneo, Alice Z.; Elkin, Tobi
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p64
Trade Publication
Discusses the appointment of Kevin Moehlenkamp as chief of advertising creative for the Microsoft Corp. account. Other reorganization by Moehlenkamp's agency McCann-Erickson/A&L; How Moehlenkamp is preparing for his post, and the challenges presented by Microsoft; Career highlights, including Clio award for an HBO commercial.


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