TITLE

'Adrenaland' to pump up Norelco Hip Hues shaver

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses a promotion by Norelco Consumer Products Co. for its Hip Hues brand of electric razor. Its sponsorship of extreme sports and outdoor activities; How Norelco hopes to target teenage audiences by offering free testing at the events; Details of its mobile marketing system called Adrenaland.
ACCESSION #
3154595

 

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