'Adrenaland' to pump up Norelco Hip Hues shaver

Fitzgerald, Kate
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p60
Trade Publication
Discusses a promotion by Norelco Consumer Products Co. for its Hip Hues brand of electric razor. Its sponsorship of extreme sports and outdoor activities; How Norelco hopes to target teenage audiences by offering free testing at the events; Details of its mobile marketing system called Adrenaland.


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