TITLE

Chiquita uses music to stem summer slip in banana sales

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes an advertising campaign for Chiquita Fresh North America to boost banana sales. Launch of a sweepstakes offering free travel for winners of lyrical submissions; Details of the newspaper and print effort; Agency handling the account.
ACCESSION #
3154592

 

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