TITLE

Fair market value

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the increasing popularity of state and county fairs with marketers, especially those with mobile marketing and product sampling operations. How attendance at fairs has increased, and what that means to advertisers; Competition between markers at fairs; Examples of companies who offer marketing activities including Nestle USA' Friskies as well as McDonald's Corp., Pizza Hut and Tropicana Products; Increase of car dealers at fairs.
ACCESSION #
3154589

 

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