Actors unions on ad groups' strike stance

Daniels, William; Scott, Shelby
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p54
Trade Publication
Offers opinions on the advertising industry's handling of the commercial actors strike, which is authorized by the Screen Actors Guild (SAG) and The American Federation of Television & Radio Artists (AFTRA). Question of why the industry will not increase the actors' compensation in light of the tremendous financial success of advertising; Accusation that the ad industry is skewing statistics in its favor; The fairness of a pay-per-play system; How the strike affects the quality of television commercials.


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