Fracas hits the fountain

MacArthur, Kate
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p46
Trade Publication
Discusses initiatives taken by soda companies Coca-Cola Co. and PepsiCo in restaurants and retail sales. Pepsi's introduction of flavor additives at restaurants; Introduction by Coca-Cola of a cup with the company's famous contour shape, and the importance of packaging in selling; The importance of carbonation in consumers' perceptions of taste; Restaurant distribution of the two beverage companies.


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