Outdoor ad group adopts global stance

Beeler, Amanda
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p36
Trade Publication
Discusses how the Outdoor Advertising Association of America (OAAA) hopes to expand its efforts in the booming out-of-home market to the international level. Objectives of the agency, according to chief executive Stephen Freitas; Possibility that the Shelter Advertising Association may merge with the OAAA; How outdoor advertising has changed internationally; Troubles with consistency in international outdoor advertising.


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