TITLE

Deal likely to ground US Airways ads

AUTHOR(S)
Goetzl, David
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains how the advertising campaign for US Airways may be shelved if the airline is bought by United Airlines. How the proposed acquisition affects the ad agency, McCann-Erickson Worldwide; Troubles that have plagued US Airways, and how its situation contrasts with that of the thriving United Airlines; Ad campaign for United Airlines launched by Young & Rubicam.
ACCESSION #
3154563

 

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