TITLE

Ralph scent targets mall prowlers

AUTHOR(S)
Cardona, Mercedes
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the September 2000 release of a new Ralph Lauren fragrance and how marketing agent Cosmair hopes to attract young female consumers at malls. Target audience of the fragrance and its bath product line, Ralph, which consists of 15-25-year-old women; The importance of the teenage population to the product; Details of the advertising campaign, which includes print and television spots.
ACCESSION #
3154562

 

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