TITLE

BBDO takes the lead on 'Financial Times' Web site campaign

AUTHOR(S)
Linnett, Richard; Beeler, Amanda
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how the advertising agency BBDO Worldwide will lead a marketing effort for FT.com, the Internet arm of the `Financial Times.' Details of the campaign; Expectations of `Financial Times,' according to BBDO integrated marketing executive John Osborn, who is heading the campaign; Other agencies involved in the campaign.
ACCESSION #
3154561

 

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