Lever 2000 extends into booming wet wipes

Neff, Jack
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p22
Trade Publication
Discusses the entry of Unilever into the wet wipes category with Lever 2000 Wipes. Expected budget for the advertising campaign; How the wipes will be marketed as all-purpose wipes, as opposed to more specialized types; Surge in the release of new wipe products, and how it has impacted the paper industry.


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