TITLE

EthicAd Council offers marketers seal of approval

AUTHOR(S)
Goetzl, David
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how the organization EthicAd hopes to serve as a mediator between federal regulators, physicians, pharmaceutical companies, and advertising agencies to set up guidelines for pharmaceutical ad content. How EthicAd hopes to protect consumers from misinformation; Opportunity for marketers to submit their ads and receive a seal of approval from the organization; Funding sources for the organization.
ACCESSION #
3154558

 

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