Linnett, Richard; Cuneo, Alice Z.; Petrecca, Laura
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p12
Trade Publication
Discusses the state of advertising agencies in the wake of WPP Group's acquisition of the ad agency Young & Rubicam. Speculation by ad executives of potential agency pairings; Prospect that large holding groups will continue to acquire ad agencies while it is economically feasible; Likelihood that Cordiant and True North will merge; Other potential mergers.


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