TITLE

Dick Clark to lend voice for functional beverage

AUTHOR(S)
MacArthur, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Dick Clark has become spokesman for Nuvim, a beverage designed to promote health. How Rick Kundrat founded the venture, which hopes to tap into the multi-billion dollar functional beverage market; Clark's participation in 16 radio spots from Wolf Group, and details of the ads; Reported benefits of the beverage, and how they relate to Clark.
ACCESSION #
3154552

 

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