TITLE

Twix bar's global plunge puts Grey work to music

AUTHOR(S)
Petrecca, Laura
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Twix Cookie Bar candy will showcase music in its advertising spots. Details of the ads, which feature musicians Anastacia, Hoku, and Boyd Tinsley; How characteristics of the Twix bar were juxtaposed with a style of music; Scope of the campaign, which includes television, print, radio, and Internet ads.
ACCESSION #
3154550

 

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