Twix bar's global plunge puts Grey work to music

Petrecca, Laura
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p8
Trade Publication
Discusses how Twix Cookie Bar candy will showcase music in its advertising spots. Details of the ads, which feature musicians Anastacia, Hoku, and Boyd Tinsley; How characteristics of the Twix bar were juxtaposed with a style of music; Scope of the campaign, which includes television, print, radio, and Internet ads.


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