TITLE

WNBA hands the ball to aspiring creatives in do-it-yourself ads

AUTHOR(S)
Petrecca, Laura; Watson, Jamie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses a television advertising campaign of the Women's National Basketball Association (WNBA). How fans 13 years old and up were invited to submit ideas for the ads; Release of an ad created by three 16-year-old fans from the Bronx; Where the ads will appear; How the NBA Entertainment Advertising Group will help produce the ad spots.
ACCESSION #
3154547

 

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