Bozell Eskew picks name past

Linnett, Richard
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p4
Trade Publication
Announces that the advertising agency Bozell Eskew has changed its name to SawyerMiller & Co. The agency's battle to retain its Microsoft ad account; Details of the print ad campaign for Microsoft, which was designed to portray the software company as the `good guy'; Other campaigns handled by SawyerMiller, including one for Bristol-Myers Squibb Co.; History of the agency.


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