TITLE

Microsoft shifts focus from Windows to Web

AUTHOR(S)
Elkin, Tobi
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Microsoft Corp. has postponed its 2000 strategy conference until a decree on the company's antitrust case is handed down. Expectation that Microsoft will outline Next Generation Windows Service, an initiative designed to lessen Microsoft's reliance on its Windows operating system; Opinions of analysts that Microsoft needs to change its image to identify less with the Windows platform.
ACCESSION #
3154541

 

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