TITLE

Ericsson ads push advanced phones

AUTHOR(S)
Elkin, Tobi
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the launch of an advertising campaign by Ericsson Mobile Phones to promote an Internet phone and a World phone. How Young & Rubicam are handling the campaign; Details of the campaign, including a return to television after a year's absence; What Ericsson hopes to accomplish in the wireless telephone market.
ACCESSION #
3154538

 

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