Ad sales cast 'Millionaire' as billionaire

Friedman, Wayne
May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p3
Trade Publication
Discusses how the ABC television show `Who Wants to Be a Millionaire' could be the highest grossing network show ever, in terms of advertising dollars. How the show accounts for half of the 2.4 billion advertising dollars made by its network; Projections for the cost of a thirty-second ad on the show in 2001; The show's advantage of being aired four nights a week.


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