TITLE

Upfront learns its ABCs to the tune of $8.3 bil

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the upfront market for prime-time television advertising sales rose to 8.3 billion dollars. Portion of the sales taken in for ad time during the TV show `Who Wants to Be a Millionaire'; Underestimation of the market by media buyers and sellers; What was spent by the major TV networks, and how the market was led by ABC; Increase in budgets of automotive, financial, automotive, and retail categories.
ACCESSION #
3154530

 

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