TITLE

Bronner seeks shop for e-venture

AUTHOR(S)
Petrecca, Laura; Beeler, Amanda
PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Upromise is close to selecting an advertising agency to handle its branding campaign. How Upromise plans to work with marketers on a program that would allow consumers to accumulate financial rewards for purchases that could be applied toward a child's education; How Gordon Bowen is handling the venture, and details of his past experience with `Fortune 500' clients.
ACCESSION #
3154509

 

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