TWC using Rentrak's OnDemand Essentials

April 2008
CED;Apr2008, Vol. 34 Issue 4, p10
Trade Publication
The article reports that Rentrak Corp. announced in March 2008 that Time Warner Cable Inc. (TWC) had signed a contract to use its video-on-demand (VOD) measurement and analytical services. The financial details of the multiyear services contract were not released. Cathy Hetzel, president of Rentrak's advanced media and information division said Rentrak provides a variety of ondemand and linear data solutions for 23 MSOs and more than 90 broadcast and cable networks.


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