Classy Colas

King, Brad
March 2008
Convenience Store News;3/24/2008, Vol. 44 Issue 4, p64
Trade Publication
The article focuses on the carbonated soft drinks (CSD) category at convenience stores, its slow growth and suggests inclusion of premium sodas as a means to increase profits of the stores. Consumer inclination towards healthier beverages has led to flat growth of CSD category. Regarding addition of premium sodas it states that consumer's ability to experiment should not be underestimated, new products add excitement to store shelves and improve store's image.


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