THE sacred [AND THE] mundane

Seglin, Jeffrey L.
May 2000
Inc.;2000 State of Small Business, Vol. 22 Issue 7, p160
Deals with the icons in the business sector of the United States. Views on Bill Hewlett and Dave Packard, founders of a technology business; Religious origins of icons; Details on the icons created by Apple Computers and Nike; Nurturing a business icon; Ways of identifying an icon.


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