TITLE

Branding a New LG

AUTHOR(S)
Woyke, Elizabeth
PUB. DATE
March 2008
SOURCE
Forbes Asia;3/10/2008, Vol. 4 Issue 4, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article describes the growth of South Koren electronics conglomerate LG. Motorola, the biggest brand name in U.S. cell phones, promises to create a market opportunity for LG, which has a work, force and revenues that make it almost a match for Microsoft. In 2008, LG marks its fiftieth anniversary in business, it hopes to shake off its low-key profile of the past and recast itself as a formidable global power. For starters, it has hired a marketing officer, Irish-born Dermot Boden. Boden says more outside hires will likely follow.
ACCESSION #
31496098

 

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