TITLE

Springmaid key to mill's infant bed

AUTHOR(S)
Slott, Mira
PUB. DATE
April 2000
SOURCE
Home Textiles Today;04/17/2000, Vol. 21 Issue 32, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Springs Industries' repositioning of Springmaid as its leading brand for infant bedding. Introduction of the Springmaid Crib in a Bag product; Decision of the company to broaden distribution of products; Prioritizing of retail channels where mothers shop.
ACCESSION #
3148932

 

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