Springmaid key to mill's infant bed

Slott, Mira
April 2000
Home Textiles Today;04/17/2000, Vol. 21 Issue 32, p1
Trade Publication
Reports on Springs Industries' repositioning of Springmaid as its leading brand for infant bedding. Introduction of the Springmaid Crib in a Bag product; Decision of the company to broaden distribution of products; Prioritizing of retail channels where mothers shop.


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