Publishers Are Searching For Effective Internet Book Marketing Strategies

May 2000
Book Publishing Report;05/22/2000, Vol. 25 Issue 21, p1
Trade Publication
Reports that publishers in the United States are searching for effective Internet book marketing strategies. Shift from an approach emphasizing individual books to focusing on promoting the relationship between authors and fans; Author chats; Posting of a review or sample chapter of a book on niche-oriented sites.


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