The Science and Art of Customer Attention

March 2008
Book Publishing Report;Mar2008, Vol. 33 Issue 3, p12
Trade Publication
The article presents a study of Simba Information Inc. concerning the attitude of customers in the U.S. The study indicated that 72.9% book retailers described the average customer as somewhat decisive. Meanwhile, 15.6% retailers claimed that an average customer knows what author they want. Book retailers also identified factors that affect foot traffic in bookstores.


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