Simmons Analysis: Books and Shopping

March 2008
Book Publishing Report;Mar2008, Vol. 33 Issue 3, p10
Trade Publication
The article presents the result of Simmons Market Research Bureau Inc.'s 2007 national consumer survey in the U.S. The research company separated the most dedicated book buyers, those who purchased six or more books, to examine the differences in how shopping is perceived and carried out. The result indicated that the group is more likely to acquire things at the spur of the moment.


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