Booster shots

Strenk, T. H.
March 2008
FoodService Director;3/15/2008, Vol. 21 Issue 3, Special section p10
Trade Publication
The article focuses on the growing market for plus beverages or therapeutic beverages in the U.S. Energy drinks, containing a significant amount of caffeine as well as energy boosters like taurine and guarinine, are a strong-selling category, embraced by younger consumers. Among the top brands are Red Bull, Monster, Rockstar, Full Throttle and Sobe No Fear.


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