TITLE

It's all about wellness

PUB. DATE
March 2008
SOURCE
FoodService Director;3/15/2008, Vol. 21 Issue 3, Special section p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the approach of Campbell Away From Home, the foodservice arm of the Campbell Soup Company in offering healthy food options. The term wellness was chosen over healthy and nutritious for its more positive message. Its products include Campbell's Healthy Request Soups, Campbell's Well and Good Soups, and V8 V-Fusion, a 100 percent vegetable and fruit juice blend.
ACCESSION #
31473610

 

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