It's all about wellness

March 2008
FoodService Director;3/15/2008, Vol. 21 Issue 3, Special section p5
Trade Publication
The article focuses on the approach of Campbell Away From Home, the foodservice arm of the Campbell Soup Company in offering healthy food options. The term wellness was chosen over healthy and nutritious for its more positive message. Its products include Campbell's Healthy Request Soups, Campbell's Well and Good Soups, and V8 V-Fusion, a 100 percent vegetable and fruit juice blend.


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