Retail Details

March 2008
FoodService Director;3/15/2008, Vol. 21 Issue 3, p50
Trade Publication
The article focuses on the marketing tactics of Helen Wechsler, director of dining services at Boston College. Wechsler speaks about the importance of time-tested marketing tactics as well as those that take a little ingenuity in increasing her business of 22,000 transactions each day. She considers their Web site the best marketing tool they have.


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