TITLE

Retail Details

PUB. DATE
March 2008
SOURCE
FoodService Director;3/15/2008, Vol. 21 Issue 3, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing tactics of Helen Wechsler, director of dining services at Boston College. Wechsler speaks about the importance of time-tested marketing tactics as well as those that take a little ingenuity in increasing her business of 22,000 transactions each day. She considers their Web site the best marketing tool they have.
ACCESSION #
31473601

 

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