TITLE

Branching Out

AUTHOR(S)
Ramsey, Lindsey
PUB. DATE
March 2008
SOURCE
FoodService Director;3/15/2008, Vol. 21 Issue 3, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the brand makeover of Columbia University Dining Services' five Blue Java coffee bars. According to the article, the objective was to brand Blue Java as the most socially and environmentally responsible coffee products available in the Columbia neighborhood. To achieve that objective, a new logo was created as well as an overall look and feel for the Blue Java locations.
ACCESSION #
31473600

 

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