Branching Out

Ramsey, Lindsey
March 2008
FoodService Director;3/15/2008, Vol. 21 Issue 3, p48
Trade Publication
The article focuses on the brand makeover of Columbia University Dining Services' five Blue Java coffee bars. According to the article, the objective was to brand Blue Java as the most socially and environmentally responsible coffee products available in the Columbia neighborhood. To achieve that objective, a new logo was created as well as an overall look and feel for the Blue Java locations.


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