A Retail State of Mind

Ramsey, Lindsey
March 2008
FoodService Director;3/15/2008, Vol. 21 Issue 3, p48
Trade Publication
The article focuses on the use of retail marketing by U.S. foodservice operators to attract customers. Illy coffee bar in the New York Times Building used several promotions including offering a free cup of Illy drip coffee to customers on opening day. A Top 5 Reasons For Commuters to Eat On Campus list was put together for Hofstra University's foodservice in Hempstead, New York.


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