Something Extra

Bouchard, Nancy
March 2008
SGB;Mar2008, Vol. 41 Issue 3, p32
Trade Publication
The article reports that the female section of the society is primarily responsible for the increased sale of the sporting goods. It has been noticed that the increased participation of the females in various fitness activities such as yoga has increased the demand for sporting goods among them. It is mentioned that Women's accessories from yoga bags to heart rate monitors provide a steady stream of profit for sporting goods retailers.


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