Power Play

Bhonslay, Marianne
March 2008
SGB;Mar2008, Vol. 41 Issue 3, p18
Trade Publication
The article focuses on the prospective buyers of the products manufactured by the sporting goods industry. In his view the major purchases of the sporting goods are made by the female section of the society as they are involved in various fitness activities such as yoga and Pilates. According to the Sporting Goods Manufacturers Association's (SGMA's) 2007 Annual Fitness Survey, females now account for a minimum of 50 percent of total participants in 15 of the 21 leading Fitness activities.


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