Becker Named Reebok CEO
- REEBOK BETS ON BECKER. Urbanowicz, Nicole // FN: Footwear News;3/10/2008, Vol. 64 Issue 9, p2
The article reports on the appointment of Uli Becker as president and CEO of Reebok.
- Right Tone. Henning, Kristen // FN: Footwear News;11/29/2010, Vol. 66 Issue 44, p40
The article informs about Reebok International Ltd., which has won the title of "Marketer of the Year" at "FN: Footwear News" Achievement Awards 2010. According to Reebok President Uli Becker, the firm plunked down about 30 percent of its 2010 net sales on marketing to tout Reebok's new look. He...
- The God-like Flash. Becker, Uli // Paris Review;Summer92, Vol. 34 Issue 123, p41
Presents the poem "The God-like Flash," by Uli Becker, translated from the German by Charles Paul. First Line: In the beginning is the paper, blank and void. Last Line: incredibleâ€”to be a man, and yet, a mother!
- Reebok Launches Running-Focused Ad Campaign. Ryan, Thomas J. // SGB;May2007, Vol. 40 Issue 5, p14
The article reports on the advertising campaign "Run Easy" released in April 2007 by the footwear company Reebok International Limited. Reportedly, the television advertising campaign encourages runners to slow down and enjoy the run with the tag line "running at the speed of chat." Reebok's...
- Reviving Reebok. BEAUDRY, JENNIFER ERNST // FN: Footwear News;4/12/2010, Vol. 66 Issue 13, p8
The article presents information on the financial performance of Reebok International Ltd. Under the helm of chief executive officer (CEO) Uli Becker. Becker said that Reebok is back and that he is eager to prove it. Becker is focusing on reinvention strategy that aims at innovative product and...
- Reebok's New Tech and Branding. Leand, Judy // SGB;Sep2007, Vol. 40 Issue 9, p6
The article reports on the business plans of Reebok International Ltd. Chief marketing officer Uli Becker is quoted discussing the merger with Adidas, which occupied the company for most of 2007, and the company's plans to refocus on the Reebok brands in 2008. The SmoothFit and HexRide brands of...
- Downturn may help marketers climb all the way to the top. // Marketing Week;8/14/2008, Vol. 31 Issue 33, p9
The article announces that Seamus McBride has been appointed the Chief Executive of Bacardi Ltd., Lance Batchelor has been promoted to the same position at Tesco Telecoms and Uli Becker has been appointed the chief executive at the firm Reebok.
- Reebok Repositions For Fun, Steady Sales In 2009. Beckett, Whitney // WWD: Women's Wear Daily;3/23/2009, Vol. 197 Issue 61, p12
The article information on the new positioning of the brand of Reebok International Ltd. Adidas AG acquired the active company three years ago, and a year after Adidas veteran Uli Becker took over as head of the troubled brand. With new positioning, price points and product launches introduced...
- SIDELINES. // WWD: Women's Wear Daily;5/18/2006, Vol. 191 Issue 106, p10
This article offers news briefs in the fashion industry. Uli Becker has been named head of global marketing for the Reebok brand, and will oversee global product, sports marketing and global brand marketing and public relations. Puma North America has opened the Puma Brand Center in its North...