Heelys Launches Non-Wheeled Shoe Collection

Leand, Judy
March 2008
SGB;Mar2008, Vol. 41 Issue 3, p12
Trade Publication
The article reports on the business plans of Heelys Inc. It is mentioned that Heelys will soon be launching a non-wheeled footwear line called Sidewalk Sports, designed for use with scooters, bikes and skateboards. It is stated that all of the products in the collection feature MaxTrax grippy rubber outsoles that, according to the company, are 30 to 40 percent stickier that traditional rubber skate shoe outsoles.


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