TITLE

Lamb initiative launched

PUB. DATE
February 2008
SOURCE
Farmers Weekly;2/29/2008, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Agneau Presto, the first cross-border meat promotion to be attempted in Europe designed to recapture younger consumers with simple lamb recipes. The initiative made its debut in Paris, France, as the English Beef and Lamb Executive joined forces with its French and Irish counterparts, Interbev and Bord Bia, to demonstrate their Agneau Presto initiative. Rather than paying for television advertisements, the emphasis of the initiative is on Internet promotion.
ACCESSION #
31467785

 

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